One day, I got really tired of juggling too many apps. One app for my email list, another one for building pages, and then another one just to sell my little ebook. Too much stress, too much monthly bills. I felt like I was drowning in subscriptions. So, I was longing for an all-in-one solution that would help me build my online business for free or with little investmentThen, someone told me, “Why not try GrooveFunnels? Or they call it Groove.cm now.”
At first, I thought, oh no, another fancy tool that promise heaven but empty my pocket. But then I saw the magic words: “Run your entire business. Free For Life.” That line hit me. Could it be real? Can I actually build my online business for free and stop worrying about those scary bills every month?
I decided to dive in. Here’s what I found out, and maybe it helps you too.
Table of Contents
What Groove.cm Really Is
The All-in-One Platform
Groove.cm (before they called it GrooveFunnels) is like a big box full of online business tools. They put so many things together:
- GroovePages: Drag-and-drop website and funnel builder.
- GrooveMail: For email marketing and talking to your audience.
- GrooveSell & GrooveKart: Tools for selling products, digital or physical.
- GrooveMember: Create membership areas or online courses.
- GrooveAffiliate: Manage affiliate partners and track commissions.
- Plus extras like webinars, CRM, checkout carts, even a helpdesk.
Instead of paying separate subscriptions for ClickFunnels, Kajabi, Mailchimp, Shopify… Groove says, “Just use us, we got it all here.”
And the shocking part: they gave a free plan. No credit card. No trial that expires in 14 days. Just free. Forever.
Who Built Groove.cm and Why It Matters
I was curious about who is behind Groove. Turns out, it’s not some mystery scam. The main person is Mike Filsaime. He’s famous in marketing software world. He also worked on Kartra and WebinarJam before. With him are partners Matthieu Serralta and John Cornetta. They started Groove Digital LLC in Florida back in 2018.
So, it’s a real company with real people you can Google. Not some shadow ghost. Of course, they also have upsells and premium deals (I’ll talk about that later). But the free plan is how they attract people like me who don’t want to risk big money when I was trying to build my online business for free.
Steps to Build My Online Business for Free with Groove

What I Got on the Free Plan
This is where things get interesting because the free plan is not just some demo. With Groove.cm, I straightly started to build my online business for free using the tools inside. Here’s what comes with no credit card:
- GroovePages Lite: This is where you design your website and funnels. Drag, drop, edit text, add images. And you’re good to go.
- GrooveSell: If you have something to sell (ebook, service, even a small digital product), you can create checkout pages and start selling.
- Email & Contacts (GrooveMail Lite): Collect emails from people who visit your site and send them simple campaigns. Yes, the free plan has limits, but enough to begin.
- Affiliate Management (GrooveAffiliate): You can even set up a mini affiliate program to let others promote your product and give them a commission.
So, with these pieces alone, you can already put together the basics: a page, a product, a checkout and a way to talk to customers. That’s more than many “free trials” out there.
Why the Free Plan Matters for Beginners
When I first started, I had more fear than money. Every tool wanted me to pay $30 here, $50 there, $99 over there. Before even making one dollar, I was already about to lose hundreds each month.
Groove’s free plan changed that feeling. I could test ideas, launch a funnel or collect emails, all without spending money. To me, this was a safe way to build my online business for Free, because I didn’t feel that scary pressure of monthly bills.
It’s not perfect. You have caps (like how many emails you can send or how many pages you can build). But for someone just learning, those limits are like training wheels. You don’t need 100 funnels when you’re just testing your first one.
I always tell myself: if I can’t make at least one sale with the free plan, why rush to pay? Start small, learn, test, and then grow.
Groove.cm Premium Plans and Lifetime Deal Explained
Lifetime Deal Option
Of course, nothing in this world stays completely free forever. Groove needs to make money, and their biggest weapon was the famous Lifetime Deal.
Here’s how it worked: instead of paying monthly forever, you pay once (around $1,397 to $1,497) and unlock everything. All the tools, no limits, no bills. That’s their promise.
The marketing was very strong: “Never pay another monthly subscription again.” And honestly, if Groove delivers, that’s a bargain. Imagine replacing ClickFunnels, Kajabi, Mailchimp and Shopify with one payment. It sounds too good to be true, and that’s why so many people jumped in.
But the pressure was also real. On the checkout page, they even warn you: if you skip this, later you’ll pay $299/month. That’s like $3,600 a year. So the fear of missing out was heavy.
Monthly Subscription Costs
If you didn’t buy the lifetime deal, then you fall into their subscription plans:
- Basic Plan: around $99/month.
- Pro Plan: around $299/month.
Compared to others, $99/month is not crazy, but $299/month is still a big bite for beginners. And that’s why the free plan is so attractive. It gives you breathing room before deciding.
For me, I saw it like this: test the free plan to build my online business for free, make some small wins, then decide if the lifetime deal is worth it. If you start paying before you even know how to use the tools, you’re just wasting money.
My Honest Look at Groove.cm
Here’s where things got messy when I was trying to build my online business for free. On the official Groove site, you’ll see shiny testimonials. People saying, “I made $30,000 in a month!” or “$10,000 in 6 weeks!” And sure, maybe it’s true for them.
But when I went searching reviews on G2, Capterra, BBB, I saw a storm. Some people are super happy: “I saved money, I run my business all-in-one.” Others are angry: “Buggy software, features not ready, affiliate commissions not paid.”
For example, one user on Capterra said Groove didn’t pay their affiliate money even after many requests. Another review on G2 called it “a scam” because features like live webinars promised in 2020 still not fully working years later. The BBB even gave Groove Digital an “F” rating. Only 3 complaints, but still looks bad on paper.
So my advice? Don’t throw your whole wallet at it just because of hype. Test the free plan first.

Can Groove Help You Create High Converting Sales Funnels?
This is the best question. We all want funnels that actually work, right? A funnel that doesn’t just look pretty but makes sales.
GroovePages builder is powerful. You can drag, drop and design like Lego blocks. It also allows you to map out complete funnels. That means from a landing page ˃ to checkout ˃ to upsell ˃ to thank-you page. All in one flow.
In theory, yes, Groove helps you create high converting sales funnels. But… only if you know how to write copy, set up offers and drive traffic. The tool alone doesn’t magically convert.
I played with the free version. The templates looked modern. The process was simple. But sometimes, the system felt a little slow, and I worried about bugs. So, if you want bulletproof stability, maybe look at older players like Systeme.io.
Still, for a freebie? Groove does the job.
Competitors vs Groove
Groove.cm vs Systeme.io
Systeme.io is another platform people compare with Groove.cm all the time. Both try to give you everything in one place; funnels, emails, courses, affiliates, etc. But the big difference? Systeme.io’s free plan is more generous. It doesn’t cut off features or put heavy limits. You can send emails, create funnels, and run automations right away.
With Groove.cm, the free plan is real, but some features are lite or capped. That means after a while, you may feel pushed to upgrade. Still, Groove.cm has a stronger page builder and more design flexibility.
So, if I just want to build my online business for free with the simplest tool, Systeme.io feels easier. But if design freedom and long-term growth matter to you, Groove.cm’s free entry is still a powerful door.
Groove.cm vs ClickFunnels
ClickFunnels is like the king of funnel builders. Everyone in online business has heard of it. It’s stable, proven and very popular. But the problem? Price. The cheapest ClickFunnels plan starts at $97/month and can go up to $297 or more. That’s more than $1,000 a year just for one tool.
Groove.cm flips that by saying, “You can start free, no credit card needed.” For me, that’s a big deal. When I’m just trying to build my online business for free, paying $97 every month feels like a mountain on my shoulders. Groove may not be as polished as ClickFunnels yet, but it gives beginners a chance to practice without that huge bill.
ClickFunnels might win for reliability, but Groove wins for beginners who just want to start without pressure.
Groove.cm vs Kartra, Kajabi, Builderall
Then there are the other “all-in-one” platforms: Kartra, Kajabi, and Builderall. These tools also offer memberships, emails, pages, and more. They look solid, but none of them let you start free. Plans usually cost $99 to $199 every month.
That’s where Groove.cm stands out. Even if some features are still catching up, the fact that you can test and run a business without spending anything is huge. For me, this was the main attraction. When money is tight, Groove.cm is like a friend who says, “Here, try it first, pay later if you want.”
So yes, Kartra and Kajabi may feel more stable today. But if the question is: how do I build my online business for free right now, Groove.cm is the one that actually gives you that chance.
Red Flags and Green Lights
I want to be fair here. Groove is not fake. But it also isn’t perfect.
Green lights (good stuff):
- Real company with known founders.
- Free plan helps beginners.
- All-in-one saves you from tool overload.
- Some users really earned money with it.
Red flags (watch out):
- Too much hype and pressure with lifetime deals.
- Some promised features arrive late (or never).
- Negative reviews about bugs, bad support, unpaid affiliates.
- BBB rating of F.
My Final Thoughts
If you’re just starting and broke like me, Groove.cm feels like a blessing. The free plan is enough to build your first funnel, maybe sell your first product and test if online business is really for you.
But if you want stability, or if your business is already making thousands every month, you might feel frustrated with Groove’s bugs or delays. In that case, maybe pay extra for a more mature tool.
For me, Groove was a playground. It gave me courage to start without money fears. I could build my online business for free, and even try to create high converting sales funnels without paying a dime. That feeling of freedom? Priceless.
In the end, I say: try the free plan. Don’t rush into paying lifetime until you see how it works for you. Use it, break it, test it. If you feel good, maybe upgrade. If not, you still learned without losing anything.
And maybe, just maybe, Groove could be the tool that takes your little idea into a real online business.





